I AM MANY THINGS...

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First of all, thank you for checking out my website. You’re the bomb! Continue reading to find out my story. 

 

I’m Ezza Norezeanna binti Zainal, a 33-year-old half javanese girl who is currently a mother to the cutest two-year-old daughter, Eiman Inara. Besides being a cool mother (oh how I’m trying hard to be!)I'm also a passionate and committed individual when it comes to my personal life and work. Having worked in various industries, it has taught me to adapt faster and to seamlessly work both individually and in a team. Besides work, if you put me in a room with an Eany Lee Parker table adorned with fresh white lilies while the sight of Johanne Birkeland's unique table lamp and beautiful skylights across the room, that would really warm my soul. In short, I love interior design and just about any well thought-out spaces. You’ll find that soon enough as you finish reading my lengthy (and informative) resume. Oh, and I love classic jazz music too. 

 

Her World

 

My first job in the real world. As a Fashion Writer at Her World magazine, I had the privilege to style many A-listers including Paula Malai Ali, Datin Vivy Yusof, Jeannie Mai, and Datin Paduka Marina Mahathir, amongst many others. The most memorable one is of course my first muse, Soo Wincci, whom I styled with an elegant Karen Millen top and paired it with a voluminous Marciano printed skirt. To this day, I can still remember being on set with my first editorial team. 

 

Besides working on set, I also researched the latest trends while staying in accordance with the monthly editorial direction that has been set by the Editor, Eena Houzyama. It was my responsibility to curate what goes on the magazine's fashion pages both on the digital and physical copy - from selecting the latest season's staples to curating a product list that would appeal to readers. Beyond that, I also utilised Search Engine Optimisation (SEO), a fundamental feature that helped to increase the page views of Her World's website while placing our articles accordingly upon the relevant search results.

 

Marie Claire Malaysia

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Here, my day-to-day job was to monitor the magazine's digital platforms such as YouTube, Facebook, Instagram, Twitter, the site, and our newsletter. I used Canva most of the time and introduced the Marie Claire Malaysia team to the wonderful application. It contributed to our daily social media postings from website articles to even clients' event postings. Google Analytics, Mailchimp, Wordpress, and Inshot were also my most used apps during my years here.

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More than just focusing on writing, I also took part in special projects involving clients like Kate Spade, Hermes, Tory Burch, Michael Kors, and Thermomix amongst others. My involvement as a Project Manager consists of conceptualisation, coordination and execution. 

The highlight of my career as the magazine’s Digital Writer would be taking the lead of videography for the 25 Amazing Women award consisting of successful women from various industries. From overseeing the creative angles to editing, I worked closely with all of the 25 Amazing Women and our creative team in making sure everything was smooth.

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Unreserved Media

 

My experience at the magazine was short and sweet. I had the chance to write about Bill Bensley's new gallery opening at the InterContinental Danang Resort, a listicle of beautiful heritage hotels in Malaysia, a listicle of decor staples for a calming sanctuary, and Jenny Packham and EON’s collaboration, amongst others. 

 

Besides focusing on interior design articles, I also had the chance to delve into food and fashion-related stories. With that, I was assigned to become the Project Manager for The Originals: A Series of Portaits with Some of Malaysia’s Most Original and Disruptive Talents. This includes another round of coordination, interviews, and video conceptualisation, which I’m proud to be part of such an amazing project.

 

LARNEY: 2022

 

As the Head of Marketing & PR, I take on many hats. Let's focus on Marketing first. LARNEY, a local fashion house that is growing rapidly. Here, I truly learned what it was like to work at a fast pace. It's all about perfecting the art of doing everything. Being a part of LARNEY allows me to be forward-thinking and always strive to make the best out of every situation. I spend time with more applications and websites like Shopify that contribute to my day-to-day tasks. Apart from focusing on SEO, I also learned to utilise Push Owl, Zotabox, Gorgias, Cross Sell & Cart Upsell, Countdown Timer Ultimate, Smile: Loyalty & Rewards, Avada, Sale & Discount Manager, and Swatch King, to improve the brand's digital presence whilst improving the bottom line. By overseeing the brand's website, I also take full responsibility for highlighting every product based on the collection launch, stock, and season. 

 

To keep our LARNEY Ladies updated, we would initiate a newsletter once every two weeks through an application called Drip. The support has always been amazing as LARNEY would get an average of 5% profit from the total sale value upon the first delivery. The profit definitely increased during peak seasons such as Eid Aidilfitri, and Year End Sale. To keep the momentum going, I would also send a follow-up newsletter that has never gone down to 0% profit. 

 

On top of that, it's my responsibility to manage LARNEY's social media postings and plan its social media calendar. I categorised it through Hard Sell and Soft Sell postings, for both organic and paid content. Even though LARNEY is a women's clothing line, I believe in providing them with a complete luxury experience, from the places we visit to inspiring quotes, and the latest trends to inspire our community. Some segments I have introduced include Get Ready With Larney, Larney Lense, In Conversation with Larney, Store Tour, and more. I am also the producer of LARNEY’s IG Lives and TikTok Lives. In this role, I highlight the outfits, prepare the scripts, and determine the overall look and feel. From time to time, I would also become the host by representing women sizes between L to XXL and a mother’s body type. For that, I am very proud. We're all about embracing individual beauty after all.

 

In this modern era, being a multitasker is the norm. I've also been entrusted to manage the Creative team throughout my years of working here. How do I manage our day-to-day tasks? I initiated for my Creative team to work on Trello, as a start. From there, I manage and streamline each department’s workflow through Trello and AirTable. This includes Marketing, Creative, Customer Service and Fashion Production as well. I believe in teamwork and individuality for us to strive on every task given. Hence why I initiate a weekly meeting to keep everyone up to date. Even if it takes just 15 minutes.

 

I also work closely to visualise the Creative Director's vision and coordinate the collection launch with other departments like production, sales, and warehouse. Before the pieces are photographed, I would do quality control to ensure that the images are immaculate. The collection will be presented through catalog, content, and campaign. Basically, I would coordinate the upcoming photoshoot and video shoot, recce the location, prepare the storyboard and moodboard, do budgeting and be the acting Art Director, Content Creator and Stylist on set. For post-production, I will work closely with our Graphic Designer, Video Editor, and Photo Editor to make sure all content is good to go for both organic and paid content. 

 

From that, I would prepare products brief (name, colour, and story) for internal information and to be published for the internal team and our customers. Here’s where my experience as a writer comes in. It’s my habit to create a short story of each collection or each product launched. I would imagine our customer going for a luxury vacation or just a regular day to work and embracing the femininity of LARNEY’s pieces, like a true lady. This helps me to plan for the campaign production, music choices and just about anything that helps to visualise the Creative Director’s vision. At the same time, I also have to consider initiating an offline and digital launch on LARNEY's different platforms (website, social media, and stores), in making sure that both returning and new customers are well notified. 

 

As LARNEY focuses highly on numbers, I would also prepare reports based on location, customers' buying habits, promotions, and more. The peak season for LARNEY would be Eid Aidilfitri. In 2022, I introduced "Regal Raya" as our campaign, as it reflects the intricate details of each design. Again, I was entrusted to lead the project by finding the right shooting location, listing the right muses to represent LARNEY and more. From the campaign's success, LARNEY's 2023 Raya collection was named Regal Raya as well, only it's a bigger collection that became a hit among the locals.

 

Even though I'm the Head of Marketing and Public Relations, I also manage the Customer Service department. Handling a client list from various backgrounds, it's important for LARNEY to use inclusive language when conversing with customers. From developing a Standard of Procedure (SOP) to tackling daily issues raised by customers, in this role, I’m given ample challenges as each customer has unique concerns, needs, and wants that we have to address.

 

More than just being the copywriter for the brand, my responsibility continues with coordinating special occasions gifting for LARNEY Ladies and Gentlemen. This includes Eid Aidilfitri, birthdays, holidays, exclusive events and more. On top of that, I keep track of daily loan requests and the digital coverage for brand exposure. All this is done by maintaining good relations with socialites, celebrities, and customers, amongst others. 

 

The highlight of my career as part of LARNEY’s team would be working closely with Ferhat Nazri, a respectable Publicist, to organise the launch of the brand's new boutique in Bangsar Shopping Centre. Having him to guide me was a monumental moment in my career because it marked my first event execution. Here, I prepare press releases, door gifts, visual merchandising, entertainment, itinerary and more. The result? Foot traffic was up to 60% more than we expected and our in-return sale covered 20% more of our investment. Media and A-listers including Marion Caunter, Wei Ling, and Kavita Sidhu were very supportive of this event, and they shared on their social media, giving us further exposure.

 

While taking on the responsibility as the brand’s Publicist, I maintain the connections I have throughout my career and also created a new list. From the clients’ events I attended to working with celebrities on seeding, LARNEY gives me the platform to widen my horizon. On top of that, I am the key person in charge of engaging with malls’ personnel on a regular basis. 

 

Larney: 2020

 

A quick fact: I first worked with LARNEY back in 2020. I was four months pregnant and held the role of Content Creator cum Marketing Executive. I solely focused on creating both daily and campaign content for Instagram and Facebook. For the newsletter, on the other hand, that’s when I first learned to utilize Drip for all LARNEY’s customers. Guess you can say my pregnancy period was very productive indeed! :) 

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For future collaborations, do let me know at byzzazainal.work@gmail.com.

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Milk PR

Shopperzbazaar.com

Her World Malaysia

Cosmopolitan Malaysia

Female Malaysia

The Malaysian Women's Weekly

​Marie Claire Malaysia

HipsHut

Unreserved Media

LARNEY

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Let's stay connected, shall we? Follow me on my social media platforms:

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